Better Google Adsstart withbetter decisions.

I work with e-commerce businesses, lead generation companies, local services, education, healthcare and other businesses where Google Ads can play a meaningful role in customer acquisition.

The right setup depends on your goals, market and budget, so I tailor the strategy rather than use the same approach for every account.

Yes. I can take over an existing account, review the current setup and decide what should be kept, restructured or changed. I don’t rebuild everything by default if the existing structure is already working.

Yes.

I can review campaign structure, search terms, keywords, bidding, budgets, conversion actions, Shopping and Merchant Center, Performance Max, YouTube Ads and Demand Gen activity to identify issues and opportunities before deciding what should change.

Yes. Reliable tracking is a core part of my work.

Depending on your setup, this may involve Google Ads conversion actions, Google Analytics 4, Google Tag Manager, e-commerce tracking, Enhanced Conversions and Consent Mode.

There is no single budget that makes sense for every business.

The appropriate level depends on your market, search demand, competition, average cost per click, margins or lead value and the amount of data required to evaluate performance properly.

During the initial discussion, I can tell you whether I believe your available budget is realistic for what you want to achieve.

It depends on the account, market, budget, existing data and type of campaign.

Some campaigns can start generating useful signals quickly, while others need more time to collect enough data for meaningful optimisation. I prefer to set realistic expectations based on the account rather than promise a fixed timeframe before reviewing the situation.

Yes.

I personally handle the strategy, campaign management, optimisation and communication. There is no account manager or separate team managing your account behind the scenes.