You're spending, but is it working?
Clicks and visits look good on dashboards, but you can't tell which campaigns actually bring value.
Growth & Performance Marketing Consultant
Paid advertisingthat actuallypays back.
I help businesses get more from their Google, Meta, and TikTok Ads, backed by reliable tracking and websites that convert. You work with me directly, from strategy to results.
GoogleAds
MetaAds
TikTokAds
Analytics& Tracking
CRO& Reporting
Brands I've worked with
THE CHALLENGE
Running ads is not enough.
You're spending money on ads, but it's not always clear what's really working. I focus on paid advertising first, while making sure the tracking, data and website experience support better results.
Your data isn't telling the truth
Analytics, Meta Pixel, Google Tag Manager or conversion events may not be set up properly, making optimization harder.
Traffic comes, but doesn't convert
Your ads may be driving traffic, but if the audience, message, or website experience is not aligned, visitors are less likely to become leads or customers.
Services
What I do
Whether you're running e-commerce, generating leads, or building brand awareness, I help you get more out of every euro you spend on ads.
Google Ads
Campaign setup, management and optimization across Search, Performance Max, Shopping and Display, with a focus on efficient budget allocation and measurable results.
Meta Ads (Facebook & Instagram)
Campaign strategy, setup and optimization for e-commerce, lead generation and awareness campaigns.
TikTok Ads
TikTok campaign setup, testing and optimization for brands that want to explore short-form video advertising, reach new audiences and evaluate TikTok as a performance or awareness channel.
Analytics & Tracking Setup
Google Analytics 4, Google Tag Manager, conversion tracking, form tracking, event tracking and e-commerce tracking setup, so you can measure what matters.
Conversion Rate Optimization
Website and funnel analysis with practical recommendations to improve conversion rates and turn more traffic into leads or sales.
Reporting & Performance Analysis
Clear performance reports, actionable insights, and next-step recommendations, so you always know what is working, what is not, and what needs to improve.
Process
How I work
My process is designed to identify what matters most, prioritize the right actions and continuously improve performance based on real data.
- 01
Audit & goal alignment
We start by reviewing your current campaigns, tracking setup, website experience and business objectives.
- 02
Strategy & priorities
I identify the most important opportunities and define what should be improved first: campaigns, tracking, landing pages, reporting or the overall funnel.
- 03
Implementation
I work hands-on across Google Ads, Meta Ads, TikTok Ads, Analytics and website recommendations, collaborating with your team or developers where needed.
- 04
Monitoring & optimization
I monitor performance, make continuous improvements and provide clear recommendations based on real data.
Available for projectsAboutBook a call
Hi, I'm Sotiris.
I'm Sotiris Pantazis, a Growth & Performance Marketing Consultant focused on paid advertising and digital growth.
I work with businesses that want to make better use of their marketing budget, understand what is actually driving results, and improve the way their campaigns, data, and website work together.
My approach is practical, hands-on, and performance-focused: from campaign strategy and setup across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads, to tracking, reporting, optimization, and website conversion improvements.
Why me
Why work with me
01
I look beyond the ads
Performance does not depend only on campaign settings. I also look at tracking, landing pages, user experience and the overall conversion journey.
02
Clear communication
You get clear explanations, not vague marketing reports. I explain what is happening, why it matters and what we should do next.
03
Hands-on execution
I can support both strategy and implementation, from campaign setup to tracking, reporting and optimization.
04
Data-driven decisions
Recommendations are based on actual performance data, not assumptions or generic best practices.
Contact
Let's talk.
Whether you need help with Google Ads, Meta Ads for Facebook and Instagram, TikTok Ads, tracking, or conversion optimization, feel free to reach out. You can book an intro call directly through my calendar or send me a message using the form below.
01
Book an intro call
Choose a time that works for you and let's discuss your current setup, goals, and where I can add value.
- 30-minute video call on Google Meet
- No prep required from your side
- Honest feedback, even if we don't work together
02
Send a message
Prefer to share a few details first? Fill out the form and I'll get back to you.